October is Breast Cancer awareness month. I think it is wonderful to raise awareness/prevention education and to donate to a cause like breast cancer. However, when brands/products contain the harmful ingredients that are actually linked to breast cancer then there is a problem. This is why Breast Cancer Action invented the term pink washing as part of their Think Before You Pink Campaign.
A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces with, manufactures and/or sells products that are linked to the disease.
This seems crazy, that companies trying to raise money for breast cancer actually contain chemicals/ingredients that may cause cancer or been linked to cancer. What?!?!? If you do by the products please be aware of what harmful, possibly cancer causing ingredients might be in those products. Breast Cancer Fund wants consumers to ask questions like:
Does this purchase put you or someone you love at risk for exposure to toxins linked to breast cancer? What is the company doing to ensure that its products are not contributing to the breast cancer epidemic?
In considering a pink ribbon purchase, does the product contain toxins or otherwise increase our risk of breast cancer?
These are great questions to ask prior to buying the product with the pink ribbon. Just another reason why it is so important to know what ingredients are harmful and how to avoid them or make the decision that they are acceptable for you and your family. So what can we do? Demand safer products. Plus, continue to check ingredients and also see resources like the October Shopping Guide by The Breast Cancer Fund that included brands/products that are safe and transparent about what is in their products (Beauty Counter, Dr. Brite, Tata Harper and more).
The Breast Cancer Fund campaign is also working to shift the focus from awareness to prevention and to stop the disease before it starts.
According to The Breast Cancer Fund, in just a generation we’ve witnessed a 40-percent increase in breast cancer, and we know that environmental factors like toxic chemical exposures have played a major role. The Breast Cancer Fund is working to eliminate our exposure to toxic chemicals linked to the disease so that fewer of us, our daughters and increasingly our sons will ever have to hear the words, “You have breast cancer.”
It would be a wonderful world if we could trust that every product on the market was safe with no toxic, cancer causing ingredients. Especially, products with pink ribbons on them should be clean. Until then, we need to continue to look into the ingredients and decide if the product is one that we are comfortable using for ourselves and our families.
Green Passion Beauty