Wouldn’t it be great if we could just buy products off the shelf and not have to worry about them containing any harmful ingredients? This should be the norm, unfortunately it is not. Until all products on the market are made without potentially harmful ingredients we have to be diligent about what is in our products. This is where MADE SAFE comes in. Have you heard of MADE SAFE certification?
MADE SAFE (Made with Safe Ingredients) is the first non-profit organization that provides certification that non-toxic products such as baby to personal care to household products and beyond are safe. Amy Ziff, the founder of MADE SAFE, wanted to change the way products are made in the country- without harmful ingredients and believes together we can shift the market with our choices and demand for safer products. In our world of so many products that are believed to be clean or made without harmful ingredients, this certification allows us to see the seal and know that we are really getting clean products.
I would love it if all of our products were just safe period. No question that we could go into any store anywhere and know that the ingredients and products were safe, tested and clean. For now we can read labels, and look for MADE SAFE seals to ensure products are clean, without toxic ingredients.
MADE SAFE Certified products are made without known harmful chemicals. That means MADE SAFE Certified products are made without behavioral toxins, carcinogens, Genetically Modified Organism (GMOs), developmental toxins, endocrine disruptors, neurotoxins, high risk pesticides, reproductive toxins, heavy metals and harmful Volatile Organic Compounds (VOCs).
MADE SAFE believes that we should all have access to every ingredient in the products we use. Me too! What about you? Brands under certification must disclose all their ingredients for the MADE SAFE seal. Also, by December 31, 2017 MADE SAFE will require full public disclosure of fragrance ingredients. Let’s think about why a company wouldn’t want us to have information about their ingredients. Are they really afraid someone will make the same exact product available (maybe) or do they have something to hide (maybe)? Are there unsafe ingredients lurking in their products? Bottom line, be transparent about ingredients and then we can make a knowledgeable decision whether to use the products.
MADE SAFE does look forward to the day that their seals are no longer necessary:
When all products are made from safe ingredients; when enough is known about how chemicals react in mixture that we may trust that products are being formulated safely. Until then, our seals are well defined in order to end the confusion over what you are buying and how it has been made and vetted.
Just look for the MADE SAFE seal, like on the back of Annmarie Gianni Skin Care products because they are certified MADE SAFE.
Brands that already have the certification.
There is a fee to get the MADE SAFE seal/certification. Companies can request pricing based on a sliding scale depending on if the company wants certification or other services like ingredient diligence.
True Botanicals was one of the first to receive the MADE SAFE certification. They indicated:
As makers (and of course consumers) of skin care products with higher standards, we’re grateful for the level of confidence MADE SAFE Certified now gives us all. Their work creates a definitive line in the sand for our claim-loving industry. From now on, either a product is or is not MADE SAFE.
What do you think? Do you like the idea of a MADE SAFE seal? Please remember there are amazing products out there that already use a high standard for clean ingredients, but they do not have the certification. Continue to look at labels and buy these wonderful safer products, as well as products with the MADE SAFE seal.
How you spend your money is how you vote on what exists in the world
I actually sent an email to Disney to see if they would be interested in making their products for children, like make-up, lipstick, lip balm with clean ingredients (by the way my family loves Disney/Disneyworld). As a mom and concerned consumer I think it would be wonderful if Disney, who essentially markets to us through our children (and the child in all of us) would take the lead and make it a priority to make sure all their products are not made with potentially harmful ingredients (like talc and parabens) and be one of the first with the MADE SAFE certification (full post coming soon, but at this point I’ve only received an email back from customer service indicating they are sending it to someone that can answer my questions).
Please leave comments below about brands/products you would love to see with the MADE SAFE seal and you can also go here to MADE SAFE and suggest brands. How incredible would it be if all our products were MADE SAFE? Remember, until every product on the market is made without toxic ingredients you can read labels, avoid the ones with nasty ingredients, and look for the MADE SAFE seal.
Green Passion Beauty
Kosmatology MADE SAFE Certification