Browsing Category


Events, Product Reviews


Indie Beauty Expo at Neiman Marcus Northpark September 28-29, 2018

“Meet the new names shaking up the beauty world at this one-of-a-kind shopping event, featuring exclusive products and limited-edition gifts with purchase.”

This is the second IBE I’ve been to at Neiman Marcus in Dallas and it was amazing.  Love talking to the founders and teams of such amazing beauty and wellness companies.  Plus being able to sample products before buying is definitely a bonus.

The brands featured:

I must admit I really wanted to go to see the new companies, but the driving force behind making my visit happen was AYUNA.  They are one of my favorite brands and couldn’t wait to see all of their products and get a chance to discuss them with their team in person (fan girl).

“AYUNA · Less is Beauty reduces skincare to the essential. Through a discrete range of formulas – produced with care, attention and intelligence – we offer the skin “more” with “less”.

It was exactly what I hoped it would be and more!!!  Not only did I get to sample the Balm, which I haven’t tried yet, I got to look at (buy!!!) their new body product – spiralite.



I’ve used this multitasking gorgeous green beauty bar a few times now.  It gently exfoliates and makes skin feel super soft.  I follow it with their body cream and it is like a spa for my body (I tend to neglect this area too much-always getting products for my face).

I’m working on a full blog post on all of their products now that I’ve tried them all (hint: LOVE everything!!!)  What’s your favorite product?

I was on a time crunch, so I didn’t get a chance to visit all the brands.  Here are some of the other Indie Beauties I was able to chat with.

O’o hawaii

All of these products smelled so good, with pretty colors and textures that did remind me of Hawaii.  Their philosophy to “Preserve & Protect with a prescription from nature.”   Holly Harding, AADP, INH (pictured above), the founder of O’o Hawaii formulated her line based on her belief that beauty starts from within- a diet of nutrient rich, unprocessed food.  They use high level superfood ingredients from mother nature.  Can’t wait to try more of her products.

Le Prunier

The line was founded by three sisters that use organic ingredients focused on The power of  PLUM.  I tried their Plum Beauty Oil on my hands.  So lovely and made them super soft so I can only imagine how it would feel on my face.  A pretty golden oil that absorbed quickly.  Hope to get a bottle of their Plum Beauty Oil one day, but I need to finish up what I have before I try something new in my routine.

Luk Beautifood

Their 12 shades of Lip Nourish are made from food by in Australia by the founder, Cindy Luken, a food scientist, mom and so much more.  Lip Nourish is made with real food and with safer ingredients.  Just look at all the colors.

The lipstick is sheer with a tint of color.  Makes lips feel super hydrated and feels creamy soft.  Plus the packaging is so chic and soft too.

I picked up 3 different shades, buy 2 get one free baby.  See picture below for swatches of Lip Nourish in Tangerine Pomegranate, Pink Juniper and Ruby Grapefruit.

Here’s everything I cam home with from Indie Beauty Expo Dallas Neiman Marcus:

Indie Bag by Julie Mollo

Other side:  How cute is this bag?

Bottom Line

If you can make it to Indie Beauty at Neiman Marcus in person, GO!!! It is such a great way to sample products, meet the founders and/or team behind the brand, plus get special gifts with purchase and discounts.

Did you go?  What did you pick up?

“Together-We Are Indie Beauty”

Events, Information

INDIE BEAUTY EXPO- DALLAS 2017-My first time

I was super excited to find out The Indie Beauty Expo or IBE was going to be in Dallas, Texas.  I immediately started researching what brands would be there and how I was going to go (thank goodness my mom was coming into town so she could watch my daughter :))  The IBE hits Los Angeles, New York, Dallas, and London in 2018.

Indie Beauty Expo

Indie Beauty Expo (IBE) was founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad.

The Indie Beauty Expo was established to help the fast-growing category of indie brands connect to Buyers, Press and Consumers. Unsatisfied with the options available, Jillian and Nader formed IBE to provide a solution specific to market-ready indie brands.

IBE’s mission is to:


What is Indie Beauty?

IBE is a three day event.  However, there are specific days made for Brands, Buyers, Press and Shoppers.  First day is Connect Indie for indie entrepreneurs, second day Shop Indie and third day is Trade Indie.

I attended the second day called SHOP INDIE, which is open to the public.  Where shoppers, bloggers can mingle with the brand owners, find some Instagram friends and shop.


General Admission $29.99/$23 early bird.

Includes entry to event, free IBE tote bag, open bar and access to presentations/workshops and exclusive deals and discounts from brands.

VIP Ticket $99/$79 early bird

This is what I got and so worth it.  Includes all General Admission, plus rapid check-in through VIP lane, free tote bag packed with samples (lots of them- more on that below), open bar, priority seating at presentations/panels and access to VIP lounge.


There were so many incredible brands, about 70 exhibitors from Fitglow Beauty, Au Naturale Cosmetics, Vital Proteins and so many more.

Fitglow Beauty

I was so happy to finally meet the beauty and brains behind Fitglow Beauty, Anna.  She is so knowledgeable about safe skin care and make- up with her incredible luxury clean beauty line.  Plus, she’s beautiful inside and out.  I sampled the Vital Active Oil and next thing you know I bought it and I’m so thankful I did because my skin has looked so good adding this beauty to my routine.  It was so great talking to her and finding out about her new products too (they have already been released now, lip serums and Good Lash Mascara)


These are things I wish I would have done prior to IBE and what I learned after attending:

  • Research: the brands/founders and ingredients of products I wanted to try/buy.  There were over 70 brands at Dallas IBE and so many great brands.  Plus the brands are not all green beauty.  It was a little overwhelming even though I did research some of the brands prior to going.
    • Questions:  figured out what questions I wanted to ask the founders or about the brand and products.
  • Eat/Water/Snacks:  wish I would have had dinner (I was starving).  At least I brought snacks, thank you Amanada Organic Bunny for this tip- but I only brought Cocomels which are super yummy but I not quite dinner,  and I brought Harmless Organic Coconut water.  They do have a bar with water and drinks available for $, or 2 free with VIP ticket.  I got some water and gave my drink tickets away.
  • Wear:  comfortable clothes and shoes.  Bring a jacket just in case you get cold (It was super windy that night in Texas and I wore a little black dress without a jacket of course)
  • Pictures/Videos:  take lots of pictures/videos of the venue, event, founders/booths, products.  Even though I thought I took a lot of pictures and photos I found out too late that I barely took any (too late of course, after I left the event)
  • Business Cards:  if only I had business cards with me or something with my name how to get in touch with all the great people I met.  I had a few people ask me for a card and I didn’t have any (insert sad face here)
  • Samples/Testing:  test all the products interested in and/or ask for samples.  They give you a cute IBE tote when you check in for all the goodies you buy or for sample
  • Money:  bring some and/or start saving up (budget) before the event because there were special deals (discounts baby) or products at the event.  I wish I would have saved up more money, but, is it ever enough?
  • Flower Crown:  these were gorgeous.  I ordered one when I first got there for my daughter, but by the time I went to get my crown I was told I had to go wait back in the line and it was one of the longest lines.  So I decided not to get one.  My fault I waited too long.
  • VIP bag: a must have.  So glad I was a VIP- just look at the goodie bag I got at the end of the night (WOW-I could barely get it in one picture so I took a few)




Bottom Line

If you get a chance to go to any of the Indie Beauty Expos just DO IT!  It  was so great meeting the founders, some bloggers and getting to see the products, actually testing them before you buy.  Also, if you can swing it, the VIP package was amazing.  Make sure to get the early bird special to save some money.

Hope to see you at the Indie Beauty Expo sometime.

Have you been to IBE before?  Are you going to IBE in the future?


~Indie Beauty Expo